Sara Castellanos, Technology Reporter of the Boston Business Journal, profiles Greece-based WiFi startup and its co-founder who plans to open new headquarters to Boston.

Zoottle, a Greek Wi-Fi tech startup that helps Internet users connect to a retailer’s wireless Internet via social media, is planned to open its new headquarters in Boston. Currently headquartered in Greece, Zoottle operates with 11 employees in an office space of about 5,000 square feet that is primarily used for research and development.

Christos Perakis, co-founder of Zoottle, says the startup is searching for a Boston location, possibly near the Black Bay area. Perakis is a Rhode Island native who spent several years working sales and management positions at Apple in the US and overseas. He is from New England— he knows the field and the new area.

“There are a bunch of Greek startups that have come up in the past six months…We’re trying to see where there’s a nice group we can integrate with.”

“There are a bunch of Greek startups that have come up in the past six months, some of them in MassChallenge (Boston-based startup accelerator program). We’re trying to see where there’s a nice group we can integrate with,” said Perakis. He is eager to be a part of Boston’s collaborative entrepreneurial scene and to target new customers in the Northeast.

Zoottle operates by simplifying the authentication of retailers’ wireless Internet networks. The technology offers customers an easier way to connect to the Internet through their social media accounts. The startup charges retailers $49 per month to use the software, which allows them to gain access to customers’ demographic data through the users’ social media accounts such as Facebook or Twitter. For retailers, user analytics grant deeper insight into the profile of the networks’ users. Zoottle also helps retailers expand their social media engagement and offer rewards to customers with coupons and discounts.

Among Zoottle’s customers are retailers like “the largest mall in southern Europe,” The Mall of Athens, and “Swedish furniture giant IKEA.” Perakis says the new Boston office will open in a few months. In the meantime, the startup plans to hire six sales and marketing employees.

LINKS

http://www.bizjournals.com/boston/blog/startups/2014/09/greece-based-wi-fi-tech-startup-zoottle-to-open.html?ana=twt

http://www.zoottle.com