The acclaimed Mad Men TV series is over and some of us are already suffering from withdrawal. The life and times of Don Draper have been a hallmark for drama television series fiction, signalling a boom of a new era of television fiction. The show also created an international nostalgia for the 1960s period.

Lois, “brash son of Greek immigrants” (as quoted by the NYT) has grown up in Bronx to” knock the complacency out of the ad and magazine business”

The advertising world of the 60’s has been the inspiration for Matthew Weiner, the series creator. Numerous speculations exist regarding the inspiration for Don Draper’s character. Rumors have it that it could be George Lois.

Lois is a Greek-American art director and designer, one of the key figures of the 1960’s Advertising Creative Revolution. Weiner has never confirmed that he was the character model for Draper, but Lois personality and temper justify such a comparison.

Lois is best known for the cover designs of the Esquire magazine from 1962 to 1972, which were later exhibited in NY MoMA. Lois, “brash son of Greek immigrants” (as quoted by the NYT) has grown up in Bronx to” knock the complacency out of the ad and magazine business”. From early on he knew he would do something creative.

Vice features an exclusive interview with George Lois that goes far beyond investigating the similarities with the Mad Men character. It is also a unique portrait of a truly creative controversial genius.

Btw, we love the point where Lois shows a poster in his house that writes “Don Draper wishes he was George Lois” …

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George Lois

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