A short doc about loom tradition in Crete.

The more we live in industrialized societies the more we lose touch with the traditional techniques

Not long ago wearing a wool sweater implied far more effort than just walking to the nearest shopping mall and choosing one among a variety of designs and colors. It implied taking a whole ritual of sheep shearing, washing the wool, creating the thread and that was only the beginning of making the actual cloth. However, this was not a solitary process, it was part of a social gathering, where people would be able to share stories.

Rescuing old traditional art like music, dance or paintings is quite common. However rescuing craftsmanship is not that common. The more we live in industrialized societies the more we lose touch with the traditional techniques of how clothes, food and masonry were made from our ancestors.

For Antonia, a young woman entrepreneur in Crete, rescuing family tradition and reshaping it into something new is very important. Guided from Yiayia Antonia and her mother Eleni she was able to learn the whole process from the beginning and use it in order to create her own handmade products brand, the Loom brand.

LOOM designs & creates products on traditional handlooms retained since 1910 and they are completed in hand. All materials used are 100% natural and are originated mainly from Crete. The manufacturing techniques LOOM uses, also originate from Crete and they are the same grandma Antonia used.

LOOM designs & creates products on traditional handlooms retained since 1910 and they are completed in hand.

LOOM products begin their journey from the Minoan city of Lappa. Ancient Lappa spanned a large part of the region of Rethymnon from the Cretan sea in the north to the Libyan coast. During the Roman civil war it sided with Octavian against Antony. Due to the victory of Octavian the city of Lappa gained special privileges and autonomy. This was the most flourishing and powerful period of ancient Lappa.

Today the village Argyroupolis (27 km southwest of Rethymnon) is built amphitheatrically, almost covering the ancient city and including ancient and Venetian architectural material in many homes throughout the area. Inside the village we found a well hidden secret, the Loom workshop, a place where two traditional handlooms work in order to create handmade handbags. Handmade is both valuable and sentimental.

In this video documentary grandma Antonia shares with daughter Eleni and granddaughter Antonia stories from the past. We also have the chance to discover the interior of Loom workshop in Argyroupolis village, and get a glimpse of the traditional process the brand uses to create their products.

For more info, visit the Loom website