Steve is Executive Creative Director at the Google Creative Lab, responsible for many of the brand’s famous campaigns that bridge technology with creativity, education and interaction. Steve had already a career of 20 years in digital, design and advertising, before becoming a Google executive. He has worked at some of the most renowned creative agencies in the world including: VCCP London, Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media UK and DDB in his native Vancouver. Back in 1993, in the early days of world wide web, he was involved in creating campaigns for what would evolve into the most influential digital tool of our age.

Steve Vranakis believes that technology can change our lives, or at least boost our creativity.

In this TEDX talk in Athens in 2012, he presents two Google projects that make an attempt to bridge the digital experience with the physical. One is Youtube Space Lab ( an international science competition that challenged teenagers to design an experiment to be performed on the International Space Station. The idea of the project is that Google could help you take an idea “out of your bedroom, right into space”. The second project was the Chrome Web Lab (, another experiment on how to bridge the digital with the physical. Five Chrome “experiments” were created inside London science music, which one can “visit” physically or digitally. The response to the project was beyond expectation.

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Steve in his talk presents Re:Code Greece a project he thinks could reverse that bad after effects of empty shops into incubators of creativity and entrepreneurship, through a digital map where one will be informed as he/she walks on the street on where there is a lab of creativity around him/her.

Watch the video to learn more about how Steve develops projects that take technology into a new path of changing the way we think and create.

More about Steve Vranakis in his personal webpage