Alma means soul. And this video has too much soul! The next time you will see a guitar you will be able to smell the wood and the chipping out of it, no kidding!
Did you know a flamenco guitar takes 299 days to be made. The creative office Deep Green Sea condensed all this amazing process, all the details and the craftsmanship into a 3 minute video that will make you wanna grab a piece of wood and start scratching it.
They dare to dream and create with zeal and imagination.
This video is part of a series that is called The Art of Making, a series of films that “aspire to display and highlight certain people, which go against the spirit of today’s pessimism and desperation. They dare to dream and create with zeal and imagination. Armed with passion for knowledge and emotion, they attempt to combine the precision of science with the elegance and resourcefulness of art” according to Deep Green Sea. The whole series is a Vimeo Staff Pick (naturally!)
The series website is http://www.theartofmaking.eu/
and you can watch
The Art of Making, Red Dress here
and the Art of Making, The Carpenter here
More about Deep Green Sea here deepgreensea.net